About the project
The project and its context.
The 12 Hours Heart of Masuria Festival combines live music with a social mission focused on transplantation. Its seventh edition took place on 31 July 2026 at the Lake Czos amphitheatre and supported Polish transplantation and cardiac surgery through the Foundation for Transplantation. The announced programme included LemON, HLA 4Transplant and Ewa Farna; before the event it was announced that Ewa Farna would not perform for health reasons.
Project website ↗Goal / need
What the work needed to achieve.
Connect branding, three websites, SEO, social media, video and festival promotion into one coherent ecosystem developed through an ongoing partnership.
Our role
What we are responsible for.
- 01Full branding and identity development
- 02Communication direction and campaign assets
- 03Development of a 3-site web ecosystem
- 04Technical SEO, content and ecosystem linking
- 05Full social media for 3 project areas
- 06Facebook and Instagram Ads: creative, setup, control and optimisation
- 07Promotional films and video content
- 08Festival promotion through Z Serca Mazur media
- 09Ongoing project development
Delivery
How we delivered the work.
We develop three websites, the brand and communication layer, campaigns, video materials and distribution through Z Serca Mazur media.
Outcome
What the project delivered.
The project operates as a connected ecosystem of the brand, three websites and communication channels, developed through an ongoing partnership since 2026.
Sources