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Who it is for

For companies, brands and organisers that need one accountable team.

How we work

The method should organise the work, not add unnecessary layers.

We start branding by clarifying the purpose of the brand, its audience, offer and language. Only then do we design the identity. This makes the mark, website, social media and sales materials follow the same decisions instead of being created separately.

Technical layer

What we actually check and implement.

  • Offer architecture and core messages
  • Naming, tone of voice and language rules
  • Logo, mark variants, typography and colour palette
  • Layout and component system for everyday use
  • Web, social media and print files with practical usage rules

Practical value

“The goal is not the largest number of files, but a system that still works months later without redesigning the brand from scratch. Branding should make decisions easier and preserve recognition across channels.”

Category scope

  1. 01Brand strategy and positioning
  2. 02Naming and verbal identity
  3. 03Visual identity and brand system
  4. 04Campaign creative direction
  5. 05Promotional and event assets
  6. 06Brand implementation across channels

Process

  1. 01Diagnosis
  2. 02Scope
  3. 03Plan
  4. 04Delivery
  5. 05Continued growth

Additional costs

“Advertising budgets and external supplier costs are quoted separately.”

Do you have an idea, a scope or a problem to solve?

Let us start with a focused conversation.

Branding and creative
Brief / 6 steps

Let’s begin with the right questions

Six short questions are enough for us to return with a clear direction for the conversation.

How does the brief work?
The Z Serca Mazur project systemYour brief becomes a project right away
  1. We save the brief as a numbered project card in our system
  2. We prepare the proposal for acceptance in the client panel — you can also suggest a price
  3. Stages, comments and decisions are kept in one place
  4. You see every decision and progress as it happens — no digging through emails
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01What are we building?
02Where is the brand today?
03What is not working or missing?
04Which areas should we connect?
05What should change when the project is complete?
06How should we return with a concrete proposal?
Your summary

We use the information you provide to prepare our response and proposal and, after acceptance, to deliver the project.
Information

Privacy

Data controller: Z Serca Mazur.

Data processed: the information entered in the brief and your contact details.

Purpose: responding to your enquiry and preparing a proposal.

Providing the data is voluntary, but necessary for us to respond.

Full privacy policy (Polish)

Cookie policy (Polish)

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