About the project
The project and its context.
Z Serca Mazur Group is our own ecosystem of local media and regional services. Radio Mrągowo publishes local information and events and broadcasts online; Radio Kętrzyn combines music, verified local information, programmes and events; TV Mrągowo develops reports, interviews, podcasts and regional films; TV Kętrzyn organises films, interviews and events from Kętrzyn and Masuria. Festiwalowe Mazury acts as a regional guide to events and festivals.
Project website ↗Goal / need
What the work needed to achieve.
Build our own regional ecosystem in which radio, video, editorial content and websites reinforce one another instead of operating as isolated projects.
Our role
What we are responsible for.
- 01Brand strategy and branding
- 02Website design and implementation
- 03Online radio and TV development
- 04Editorial work, SEO and content distribution
- 05Patronage, coverage and event promotion
- 06Ongoing development of local brands
Delivery
How we delivered the work.
We develop the shared brand architecture, websites, editorial operation, SEO, content distribution and event promotion.
Outcome
What the project delivered.
The network of Radio Mrągowo, Radio Kętrzyn, TV Mrągowo, TV Kętrzyn and Festiwalowe Mazury is live and developed day to day.
Sources