Who it is for
For festival organisers who want to run the event as a brand, with coherent communication, sales messaging, social media, campaigns, web, video and regional media throughout the edition.
How we work
The method should organise the work, not add unnecessary layers.
We run a festival as a brand, a sales campaign and a repeatable project. We first organise measurement, account access, the ticket offer, audiences and a six-month calendar. As the event approaches, we increase publishing rhythm, remarketing and practical event communication.
Technical layer
What we actually check and implement.
- Audit of profiles, website, analytics and access
- Content and campaign plan for one edition across a six-month cycle
- Meta Ads with the media budget paid by the organiser
- Clear success-fee rules based on paid sales after refunds and cancellations
- Separation of the ZSM fee from production, artists, security, ticketing and other supplier costs
- Campaign reporting without promising a guaranteed number of tickets sold
Practical value
“The main value is one system that connects the brand and its content with sales and the next edition. Our regional media can provide an additional distribution channel within an agreed allowance, not unlimited exposure or a substitute for media budget.”
Festival as a brand. A campaign built around the goal.
Promotion and sales first. Production only when it is in scope.
The base model covers six months of communication for one edition: social media, Meta campaigns, sales information and reporting. Web, SEO, video, media and coordination are added in wider options. Artists, technical production, security, ticketing and other suppliers are not automatically included in the monthly fee.
Strategy and sales
One edition, a six-month communication plan, sales rhythm, programme, artists, venue and organisational information.
Why Z Serca Mazur?
Choose the three things that matter most to you.
Each choice shows a concrete benefit. The three selected areas can be moved directly into the project brief.
See what this gives you in practice.
Each area shows a concrete benefit and helps shape the right scope for the event.
Fixed fee, success fee, Meta media spend and production costs are separated. The success fee follows the rules in the festival proposal and is not a sales guarantee; artists, technical production, security, ticketing and other supplier costs are separate unless explicitly included.
Category scope
- 01Profile, website, access and measurement audit
- 02Six-month communication plan for one festival edition
- 03Facebook, Instagram, content and reels within the agreed allowance
- 04Meta campaigns: setup, control and optimisation
- 05Media budget billed separately
- 06Sales communication, programme, artists, venue and organisational information
- 07Festival+ — higher publishing rhythm and an agreed paid-distribution allowance in ZSM media
- 08Full ecosystem — web, SEO, social, video, media and ongoing coordination of multiple elements
- 09Technical production, artists, security, ticketing and other suppliers only when explicitly included in the agreed scope
- 10External costs billed separately
Process
- 01Diagnosis
- 02Scope
- 03Plan
- 04Delivery
- 05Continued growth
Additional costs
“The minimum model covers one edition and six months of cooperation. Meta media spend, additional content production and on-site filming are quoted separately. Artists, technical production, security, ticketing and other suppliers are excluded unless the proposal explicitly includes them. The success fee is not a sales-performance guarantee.”