Who it is for
For companies, brands and organisers that need one accountable team.
How we work
The method should organise the work, not add unnecessary layers.
We first distinguish information, editorial material and paid promotion. Then we choose the right format: a web publication, radio, short video, interview, coverage or social series. The material should fit the channel instead of being copied everywhere in the same form.
Technical layer
What we actually check and implement.
- Media plan and publication schedule
- Text, audio, video and social versions matched to channels
- Clear labelling of paid advertising and separation from editorial decisions
- Rights to materials, music and likenesses
- Linking to the client’s or event’s source page
- Reporting of agreed placements and publications
Practical value
“Our own media are a distribution channel, but they do not replace honest editorial standards. We build regularity primarily around culture, events, people, places, music and local business, not by mechanically chasing attention with accidents and sensational material.”
Category scope
- 01Audio spots and formats
- 02Radio airtime
- 03Posts and pinned content
- 04Banners and digital formats
- 05Online TV and video
- 06Coverage and regional campaigns
Process
- 01Diagnosis
- 02Scope
- 03Plan
- 04Delivery
- 05Continued growth
Additional costs
“Advertising budgets and external supplier costs are quoted separately.”