Skip to content

Who it is for

For companies, brands and organisers that need one accountable team.

Method

Regional media and promotion: how we work.

The method should organise the work, not add unnecessary layers. We first distinguish information, editorial material and paid promotion. Then we choose the right format: a web publication, radio, short video, interview, coverage or social series. The material should fit the channel instead of being copied everywhere in the same form.

Technical layer

Regional media and promotion: what we actually check and implement.

  • Media plan and publication schedule
  • Text, audio, video and social versions matched to channels
  • Clear labelling of paid advertising and separation from editorial decisions
  • Rights to materials, music and likenesses
  • Linking to the client’s or event’s source page
  • Reporting of agreed placements and publications

Practical value

“Our own media are a distribution channel, but they do not replace honest editorial standards. We build regularity primarily around culture, events, people, places, music and local business, not by mechanically chasing attention with accidents and sensational material.”

Price list · net prices

Radio, spots, advertising and patronage.

Radio Mrągowo and Radio Szczytno share one programme: Radio Mazury, aired all day for Mrągowo and Szczytno at one price. Radio Kętrzyn has its own station and price list; you can combine both in one campaign. Below: where we air, what it costs, when the spot runs and what the price includes.

Mrągowo and Szczytno, all day Radio Mazury (Mrągowo + Szczytno)

Radio Mrągowo and Radio Szczytno share one programme. The spot airs all day in Mrągowo and Szczytno, and the station and its brand reach beyond the region.

For brands and events from Mrągowo, Szczytno and the area, and for visitors from outside the region.

airing from 25,35 PLN · One price for Mrągowo and Szczytno
Highest listenership, local Radio Kętrzyn

Higher listenership and a strongly local programme, tailored to Kętrzyn and its county.

For shops, services, venues and events addressed to local residents.

airing from 16,50 PLN · Its own station and price list
01

Spot airtime: how many, when and where

A spot of up to 30 s, one rate at any time of day. The larger the package, the cheaper each airing. Every package comes with an example plan.

  • Package and example plan
    Radio MazuryRadio Kętrzyn
  • Single airingOne airing on a date agreed with you.
    45,50 PLN31,50 PLN
  • 20-airing package2 a day on weekdays for 2 weeks.
    741 PLN37,05 PLN per airing515 PLN25,75 PLN per airing
  • 50-airing package5 a day on weekdays for 2 weeks, or 2 a day every day for over 3 weeks.
    1 482 PLN29,64 PLN per airing1 025 PLN20,50 PLN per airing
  • 100-airing package5 a day on weekdays for 4 weeks.
    2 535 PLN25,35 PLN per airing1 755 PLN17,55 PLN per airing
  • 200-airing package5 a day on weekdays for 8 weeks, or 10 a day for 4 weeks.
    on request3 300 PLN16,50 PLN per airing

Radio Mazury packages from 20 airings include a Spot Simple and a Facebook post pinned for 7 days. For a higher spot level you only pay the difference: Standard +30 PLN, Dynamic +85 PLN.

02

Spot production: what we do for you

Three levels of a spot of up to 30 s. Production is charged once, separately from airtime; if you have your own spot, you only pay for airtime.
Spot Simple
  • Client copy with our editing
  • Our own voice-over artist
  • Music bed and processing in Suno (AI)
  • 1 final version

Radio Mazury145 PLNRadio Kętrzyn130 PLN

Spot StandardRecommended
  • Script written by Z Serca Mazur
  • Our own voice-over artist
  • Edit, music bed and processing in Suno (AI)
  • 1 revision round

Radio Mazury175 PLNRadio Kętrzyn157,50 PLN

Spot Dynamic
  • Script and concept
  • Richer edit in Suno (AI)
  • Effects or two of our voices
  • 2 final versions

Radio Mazury230 PLNRadio Kętrzyn207,50 PLN

03

What it costs in total

Spot and airtime added together for typical goals. The amounts follow directly from the price list above.
  • Goal and plan
    Radio MazuryRadio Kętrzyn
  • A short local announcementSpot Standard + 20 airings: 2 a day on weekdays for 2 weeks.
    771 PLN672,50 PLN
  • The week before an eventSpot Standard + 28 airings: 4 a day, every day for a week.
    1 067,40 PLN878,50 PLN
  • A new venue or serviceSpot Standard + 50 airings: 5 a day on weekdays for 2 weeks.
    1 512 PLN1 182,50 PLN
  • An opening, launch or seasonSpot Standard + 100 airings: 5 a day on weekdays for 4 weeks.
    2 565 PLN1 912,50 PLN
04

Campaign packages

from 490 PLN

When a spot alone is not enough: airtime, website, video and social in one plan. These are starting prices - scope and amount are confirmed before the start.

  • Local StartPreparation and publication of one asset in one agreed outlet.
    from 490 PLN
  • Radio + TVAudio asset, publication and an additional video or social asset.
    from 890 PLN
  • Regional ComboRecommendedRadio Mazury (Mrągowo + Szczytno) and Radio Kętrzyn together: one campaign, one schedule.
    from 1 690 PLN
  • 28-day CampaignA 28-day publication cycle: audio, video and a delivery report.
    from 2 390 PLN
05

Ready radio + TV sets

from 1 070 PLN

Spot, airtime on Radio Kętrzyn and video on TV Kętrzyn at one price, lower than buying them separately.

  • Audio + TV StartSpot Standard + 20 airings on Radio Kętrzyn + 1 reel on TV Kętrzyn.
    940 PLN
  • Audio + TV LocalSpot Standard + 50 airings on Radio Kętrzyn + 1 coverage video on TV Kętrzyn.
    1 650 PLN
  • Audio + TV InterviewSpot Standard + 100 airings on Radio Kętrzyn + 1 interview on TV Kętrzyn.
    2 380 PLN
  • Audio + TV Full LocalSpot Dynamic + 100 airings on Radio Kętrzyn + a reel, coverage and promotion on TV Kętrzyn.
    3 470 PLN
06

Video on TV Mrągowo and TV Kętrzyn

from 390 PLN
  • Reel 15-45 sShort vertical 9:16 video, edit, captions and publication on the TV channel.
    390 PLN
  • Coverage video 60-120 sShort coverage from a place or event, edit and publication.
    690 PLN
  • Video interview1 interview, edit, title cards and publication.
    790 PLN
  • Video or audio podcastRecording of a conversation, a simple edit and publication.
    890 PLN
  • Video ad 15-30 sShort promotional video for TV and social, edit and publication.
    990 PLN
  • TV promotionPublication, description, airing or promotion of the material within the agreed scope.
    1 290 PLN
07

Spot add-ons

from 20 PLN
  • Sponsorship tag 8-10 s: productionA short sponsor tag for permitted sponsorship formats.
    99 PLN
  • Sponsorship tag 8-10 s: airingA rate separate from the 30 s spot airing.
    20 PLN
  • Re-record or date changeWithout a new full production.
    99 PLN
  • Express production within 24 hSubject to availability.
    +50%
  • Extra edit for socialAdaptation to short formats.
    from 149 PLN
08

Advertising on the radio website

from 1 000 PLN / month

A monthly subscription: a home page banner with a sponsored article or with the news pages.

  • Website ad: home page + 1 sponsored articleA banner on the home page and 1 sponsored article that helps your business rank.
    1 000 PLN / month
  • Website ad: home page + news pagesA banner on the home page and on the news pages.
    1 500 PLN / month
  • Website ad: more articles and larger setsMore sponsored articles or several websites at once: we agree the scope and price together.
    Individual quote
09

Supporters

from 450 PLN / month

A steady brand presence with the station: from a logo on the website to a title partner with its own subpage. The same levels exist on TV Mrągowo, TV Kętrzyn and Radio Mazurskie (half the amount) and on Festiwalowe Mazury (the amount times 1.25).

  • Supporter: Radio Mazury (Mrągowo + Szczytno)Logo on the home page and on the Supporters page.
    500 PLN / month
  • Strategic patron: Radio Mazury (Mrągowo + Szczytno)Logo on the home page and on its own subpage, 100 spots a month, 1 on-air mention and 1 Facebook post.
    1 500 PLN / month
  • Title partner: Radio Mazury (Mrągowo + Szczytno)200 spots, a Facebook post pinned for the whole period, 3 articles over a 3-month cycle, spot and graphics production included, a description and photos, its own mini subpage. Minimum 3 months.
    5 000 PLN / month
  • Supporter: Radio KętrzynLogo on the home page and on the Supporters page.
    450 PLN / month
  • Strategic patron: Radio KętrzynLogo on the home page and on its own subpage, 100 spots a month, 1 on-air mention and 1 Facebook post.
    1 350 PLN / month
  • Title partner: Radio Kętrzyn200 spots, a Facebook post pinned for the whole period, 3 articles over a 3-month cycle, spot and graphics production included, a description and photos, its own mini subpage. Minimum 3 months.
    4 500 PLN / month
10

Media patronage

Two paths. The nature of the event decides which one applies. The scope is the same.
Non-commercial patronage Free of charge Who it is for
  • non-ticketed, free-entry events
  • community and charity initiatives
  • fundraisers and aid campaigns
  • events promoting the region

Send us the event - we will confirm whether it qualifies for free patronage.

Commercial patronage 890 PLN - 990 PLN Radio Kętrzyn: 890 PLN · Radio Mazury (Mrągowo and Szczytno): 990 PLN per event Who it is for
  • ticketed events
  • concerts, festivals and paid-entry events
  • commercial events of companies and brands

Previews, publications and attribution are agreed for a specific edition.

In both paths the patronage covers: on-air previews, publication on the station website, an entry in the events calendar, the “Media patronage” attribution.

Price list terms

  • All prices are net; 23% VAT is added to the invoice.
  • Spot of up to 30 s. One rate at any time of day, with no surcharge for the airing hour.
  • Radio Mazury is one programme for Mrągowo and Szczytno, aired all day: one price, never the sum of two stations.
  • Radio Mazury packages from 20 airings include a Spot Simple and a Facebook post pinned for 7 days. For a higher spot level you only pay the difference: Standard +30 PLN, Dynamic +85 PLN.
  • No more than 10 airings a day for one client - the station stays a music station.
  • A written plan: the days, the number of airings per day and the campaign period are recorded before the start. After the campaign you receive a delivery confirmation.
  • Foundations and associations: 30% off airtime, campaign packages and commercial patronage. Production is not discounted.
  • External voice talent, music and extra licences, travel, equipment and advertising budgets are billed separately. We do not guarantee reach or sales.
  • Paid airtime is labelled as advertising and does not influence editorial decisions.

Category scope

  1. 01Audio spots and formats
  2. 02Radio airtime
  3. 03Posts and pinned content
  4. 04Banners and digital formats
  5. 05Online TV and video
  6. 06Coverage and regional campaigns

Process

  1. 01Diagnosis
  2. 02Scope
  3. 03Plan
  4. 04Delivery
  5. 05Continued growth

Additional costs

“Advertising budgets and external supplier costs are quoted separately.”

Questions and answers

Local media advertising: questions and answers.

How much does radio advertising cost?

Airtime prices start from 31,50 PLN / airing. The full price list for spots, airtime and packages is on this page.

Where can I advertise?

On Radio Mrągowo, Radio Kętrzyn and Radio Szczytno, on the online TV channels TV Mrągowo and TV Kętrzyn, and on our regional websites and social media.

What advertising formats do you offer?

Spots and audio formats with radio airtime, publications and pinned posts, banners and digital formats, online TV content, and coverage and regional campaigns.

How is advertising different from editorial content?

Before we start we agree what is information, what is editorial content and what is a paid campaign. Our own media are a distribution channel, but they do not replace honest editorial work.

Do you have an idea, a scope or a problem to solve?

Let us start with a focused conversation.

Phone604 655 345 E-mailagencja@zsercamazur.pl
Regional media and promotion
Brief / 6 steps

Let’s begin with the right questions

Six short questions are enough for us to return with a clear direction for the conversation.

How does the brief work?
The Z Serca Mazur project systemYour brief becomes a project right away
  1. We save the brief as a numbered project card in our system
  2. We prepare the proposal for acceptance in the client panel - you can also suggest a price
  3. Stages, comments and decisions are kept in one place
  4. You see every decision and progress as it happens - no digging through emails
010203040506
01What are we building?
02Where is the brand today?
03What is not working or missing?
04Which areas should we connect?
05What should change when the project is complete?
06How should we return with a concrete proposal?
Your summary

The data controller is Z Serca Mazur, the owner of this website. We use your data to answer the brief and prepare a proposal. Details and your rights: privacy policy.

We use the information you provide to prepare our response and proposal and, after acceptance, to deliver the project.
Information

Privacy

Data controller: Z Serca Mazur.

Data processed: the information entered in the brief and your contact details.

Purpose: responding to your enquiry and preparing a proposal.

Providing the data is voluntary, but necessary for us to respond.

Full privacy policy (Polish)

Cookie policy (Polish)

Przewijanie do góry