About the project
The project and its context.
The International Country & Folk Picnic is one of Mrągowo’s longest-running events. Its jubilee 45th edition in 2026 included Lake Czos amphitheatre concerts on 24-25 July and the wider “Picnic in the City” programme from 23-26 July. The archive of successive editions shows the festival as a lasting part of the city’s history rather than a one-off event.
Project website ↗Goal / need
What the work needed to achieve.
Provide the jubilee 45th edition with broad regional media and promotional support through Z Serca Mazur channels.
Our role
What we are responsible for.
- 01Media patronage
- 02Promotion through Z Serca Mazur channels
- 03Listener competitions
- 04Editorial previews and publications
- 05Communication and promotional support
- 06Press-conference broadcasts
- 07Coverage of jubilee events
- 08Reels and short-form video
- 09Longer video materials
- 10Distribution through our own media
Delivery
How we delivered the work.
We combined patronage, editorial previews and publications, listener competitions, communication, press-conference broadcasts, coverage, reels and longer-form video.
Outcome
What the project delivered.
For the 45th edition we delivered the agreed Z Serca Mazur media and promotional scope covering patronage, publications, competitions, broadcasts, reporting and video formats.
Sources