About the project
The project and its context.
The International Country & Folk Picnic is one of Mrągowo’s longest-running events. Its jubilee 45th edition in 2026 included Lake Czos amphitheatre concerts on 24–25 July and the wider “Picnic in the City” programme from 23–26 July. The archive of successive editions shows the festival as a lasting part of the city’s history rather than a one-off event.
Project website ↗Goal / need
What the work needed to achieve.
Provide the jubilee 45th edition with broad regional media and promotional support through Z Serca Mazur channels.
Our role
What we are responsible for.
- 01Media patronage
- 02Promotion through Z Serca Mazur channels
- 03Listener competitions
- 04Editorial previews and publications
- 05Communication and promotional support
- 06Press-conference broadcasts
- 07Coverage of jubilee events
- 08Reels and short-form video
- 09Longer video materials
- 10Distribution through our own media
Delivery
How we delivered the work.
We combined patronage, editorial previews and publications, listener competitions, communication, press-conference broadcasts, coverage, reels and longer-form video.
Outcome
What the project delivered.
For the 45th edition we delivered the agreed Z Serca Mazur media and promotional scope covering patronage, publications, competitions, broadcasts, reporting and video formats.
Sources