The Z Serca Mazur story
We combine experience from websites, media, project management and events into one practical promotion system. We bring large-project capability, regional pricing and an everyday presence in Masuria.
What branding really is
We build direction, character, language, identity, experience and a way of operating so every channel expresses the same brand.
We first define why the brand should exist, who it serves and what should make it different.
A brand should sound like one person across its website, social media and events.
Identity should support daily work rather than become a collection of attractive but disconnected graphics.
We design content, URLs and channels so the brand can be found, remembered and developed.
Early websites and communities were a practical school of information architecture, publishing and audience work. A platform only matters when people genuinely want to use it.
Internet radio and regional media developed daily skills in content, community, reach and building trust around a local brand.
Advertising sales and agency work showed how ideas, reach and the client’s commercial objective need to work together, including hands-on work with digital campaigns and Business Manager tools.
Project coordination abroad strengthened an approach based on usefulness, process, ownership of decisions and long-term relationships.
Experience in demanding projects strengthened planning, risk control, decision ownership and coordination of people with different specialisms.
Event work developed a practical model in which concept, schedules, suppliers, logistics, communication and responsibility have to meet in one delivery plan.
Studios and production workflows connect concept, recording, editing, publishing and promotion in one repeatable process.
Radio, online TV and regional services give us daily experience in editorial work, SEO, communication and publishing.
Żagle nad Czosem and Electric Mazury show the next step: building event brands together with their web, communication, media and long-term visibility.
Permanent local presence, venue relationships and regional suppliers allow us to coordinate projects on the ground instead of managing them only from a distance.
Today we connect brand strategy, WordPress and SEO, social media, audio-video production, events and our own regional media. This lets us connect a client’s website and communication with real content distribution when that mix makes business sense.
Who is behind Z Serca Mazur
Founder and owner · Programme Director of the Z Serca Mazur Group · Editor-in-chief of Radio Mrągowo and Radio Kętrzyn
LinkedIn ↗piotr.flis@zsercamazur.pl ✉
Z Serca Mazur is run by Piotr Flis from Mrągowo — founder and owner of the agency, Programme Director of the whole Z Serca Mazur Group and editor-in-chief of Radio Mrągowo and Radio Kętrzyn. He leads a 12-person team across northern Masuria, with its own film studio and a group of highly specialised experts. He previously managed large internet portals and radio stations, including Megastacja and RadioSfera, and served as programme director at several smaller stations. Today he brings that experience together in one agency — backed by the region’s own media.
Capabilities larger than the agency itself
Z Serca Mazur works as a focused collaboration system. We select people with genuine operational, technology and event experience instead of maintaining an expensive structure for appearance alone.
We collaborate with an experienced event specialist who delivered national and international events for the Polkomtel Group before it became part of the Polsat Group.
A Web Project Manager experienced in coordinating digital delivery and developing an owned network of brands, websites and media channels.
A freelancer working with us has delivered projects for Microsoft and banking networks and is currently a Senior Project Manager at one of Poland’s largest banks.
Events
We can combine event organisation with branding, a website, sales, media, partners and post-event communication. The work does not end with a poster or the event day.
Objective, format, audience and a realistic delivery plan.
Name, identity, language and coherent materials.
Information architecture, programme, tickets and conversion points.
Social media, owned channels, partners, patronage and content production.
Coordination, coverage, archive and visibility for future editions.
Poster, post and owned website
We do not dismiss posters, print or social media. We connect them with a place people can return to, search and use to take the next step.
They work in a specific place and moment. They can invite attention but rarely hold the full project story.
It can generate quick reach and reaction, but visibility depends on the algorithm and the pace of new content.
It has a lasting address, can be searched, updated, shared and developed across campaigns and future editions.
When did you last return to a leaflet? You can return to a good website, search for it and share it again.
We are here
We know the area, local media, organisers, businesses and how the region operates outside a presentation deck. We do not arrive only for a meeting — we are here and can work on the project every day.
Our principle
We want you to earn more through our work than we earn from you.
A collaboration should create more value for the client than it costs. Long relationships should come from results and trust, not contract length.